The way the quality of a product is viewed goes beyond just the product itself, and it also includes animal health, the food system, and safety. Competitive market access is needed to export to another country, and once that is achieved it is necessary to differentiate a product from its competitors. For pork, this is done by providing a superior quality. It is important to provide what the consumer would like: whether this is a specific cut, packaging option, or shipping. Product quality involves all aspects of the industry including feed, genetics, farm operations, plant operations, logistics, and of course the product itself.