Listeria, salmonella, E-Coli, and other contaminations in food products harm public opinion on the food product, and can have an impact on the entire industry involved. Regaining public trust as quickly as possible is essential, both on a firm and industry level. To restore confidence firms need to communicate clearly with the public by following the five C’s: care, commitment, consistency, coherency, and clarity. Once the outbreak is clear, the firm needs to reassess their food safety programs, and renewing food safety certificates or making pledges can help as well. Food contamination can spread beyond a single firm to the entire industry, especially if the source can not be identified. Food safety in an industry is vulnerable at the “weakest-link”, so if one level, or one participant does not uphold proper standards it can affect the entire chain of production. To overcome this it may be necessary to implement industry-wide standards and inspections, which is easier to accomplish if the industry is already overseen by an organization. Finally, high standards for traceability will allow for the industry to efficiently identify and eliminate the source of contamination, and in turn will restore public confidence more quickly.