Pork Insight Articles

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Title:
Consumers’ trust and pork preferences: Implications for pork production
Author(s): V. Muringai, E. Goddard, L. Ma, J. Janz, M. Gerlat, S. Moore, G. Plastow and H. Bruce
Publication Date: June 5, 2012
Reference: Advances in Pork Production, Volume 23. 2012.
Country: Canada

Summary:

The abstract for a study evaluating consumer trust in aspects of the pork industry including production system, quality, and certification labels. Preliminary results show consumers with low trust in farmers are willing to pay more for traditionally raised, or government certified products.

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