The changes in the swine industry are presented as the number of swine producers decrease and the number of swine produced tend to increase. The production has also developed in area where few pigs were produced before such as North Carolina. As those changes happen enormous efforts have been made to understand the technical aspects of the production but no to little attention has been given to the understanding of how people and rural communities relate to those changes. Little effort has been given into understanding how odour objections relate to social factors, what is the nature of odour complaints from the perspective of the people complaining. In the expansion of the swine industry, in some case core social values of good neighboring are being violated: honesty, respect, reciprocity and sharing an identity. The common denominator of the resistance organizations in many states is a view that the rights to enjoy family and property have been violated and they have little recourse against it.

This brings a good view of some of the social factors under the opposition to swine production expansion.