The UK pork industry is smaller than it was 15 years ago, but has high production performance and product differentiation. UK pork producers can only supply about 50% of the UK’s pork consumption, however careful marketing, industry lobbying, and welfare group support means the demand is still higher than for imported EU pork. Outdoor housing systems and banning gestation stalls have put the UK on the leading edge of sow welfare, and consumers within the UK recognize this. The Red Tractor logo and the RSPCA’s Freedom Foods help to indicate quality and welfare standards to consumers. As well, the use of the British pound sterling rather than the Euro means British pork is cheaper for processors than imported European pork. The availability of straw in Eastern England also provides affordable bedding for swine. All of this means that UK pork differentiates itself from competitors. The UK intends to remain at the top of swine welfare, and is beginning to introduce 5 measures to quantify welfare. Overall, UK pork has a strong position in its domestic market, and continually improving quality and welfare standards will help to ensure it remains there.