Canadian Pork International is an organization working for the export of Canadian pork. They help to maintain market access, which gives Canada a more competitive edge for export. Canada is the third largest pork exporter, and exports 64% of pork production making it the most export dependent country. Global meat consumption is expected to rise, but competition in a global market means Canadian pork needs to cater to consumer demands while remaining profitable. Consumer, end-user customer, and packer-processor demands all have to be considered to maintain a competitive advantage.