The increase in urban sprawl is resulting in greater instantances of nuisance related complaints respective to intensive livestock operations. The poultry industry in California has taken a proactive approach in dealing with concerns that have arisen with intensive poultry operations. They have recognized the importance of community wide representation: need for industry members, unbiased public representation and a regulatory body (usually the health department). Coordinating these focus groups in establishing siting (seperation) standards and operating guidelines will reduce the conflicts which arise between intensive livestock operations and the public.