A 1200 sow farrow to finish swine production unit has been welcomed in a community that had been rejecting other projects with controversy. This publication presents practical application of public involvement process following principles of renowned rural sociologist, Dr. Desmond Connor. A successful case study using is presented with the step by step public process that has been develop and is applicable to environmentally sensitive projects.

The steps presented are adapted from a more elaborated process developed by Dr. Desmond Connor. The project is presented to the public openly to the public in order to develop a trusting relationship. This case study presented is for a new production facility that is going to be operated directly by the owner (family type farm). Question arises to know if that process would be as efficient with corporate farming and with citizen groups that had time to mobilize.