Across Canada the continued viability of livestock production is increasingly dependent upon the willingness of the community to accept the industry as it continues to evolve. Issues that have arisen include air and water quality, as well as social and economic concerns. It is predicted that as cities engulf the country, there will be increasing conflict between rural residents and the growing livestock industry. Lessons learned from studies done on contrasting perspectives of livestock production is to take a proactive versus a reactive approach, build a positive farm-neighbour relationship, educate the public about farming practices, communicate with neighbours on an ongoing basis, and listen to concerns and address the concern one-on-one.