Global meat consumption will increase as the human population increases. East Asia, North America, and Europe are the major players in pork production. China contains nearly half the worlds pig population, and Japan imports the most. In the US and Canada, pork production has increased within the last decade. The US has changed from an importing to an exporting country due to pork export being 4 times more profitable than grain export. Europe has relatively cheap labour and land prices, so they are expected to grow. Markets are changing from production to market oriented, which means we are going more and more towards a consumer-oriented product. This means we need to be aware of the desires of the consumers both in product and production. Different supply chains should be built for different products. Consumers expect attractive, nutritious, and safe food from environmentally responsible producers. Breeding companies must develop different breeding lines in order to fulfil the requirements of the production chains. Five basic items affecting the supply chain are food safety, quality (through risk analysis and risk management policies), production, cost, and information. Tracking and tracing throughout the whole chain is necessary to state the guarantees. Monitoring of all parts of the chain is essential.









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