The Alberta pork industry will need to work more cooperatively with each other and
think more creatively if it is to have a fighting chance against the challenges it faces
today and in the future, says the chairman of Alberta Pork, the organization which
represents the province’s pork producers.
In a presentation at Alberta Pork’s Annual General Meeting (AGM), Herman Simons
urged all pork industry participants to buy into the Revitalization Strategy developed by
the industry and its partners this year and, in many cases, think beyond it. “We have to
come to grips with the idea that good environmental and animal welfare practices are
baseline expectations of today’s consumers. The next step is differentiating ourselves in a
market built on those expectations,” he says.
Key to this will be the entire industry’s ability to work together toward a common goal of
prosperity.