The focus of this paper is on how to deliver return on investment on animal health
products. The ultimate goal of our industry is to have a long term health
management strategy that delivers lowered input costs with corresponding
improved performance, and thus better margin than the industry norms. In no particular order of importance the following points are worth spending some time reviewing if your business is to achieve this long term goal. Measure, Analyze and Make Decisions Based on Opportunity Cost. Be Critical of Product Technical Information such as mass marketing of product technical results as all herds are different. Focus on the Primary Pathogens; the Big Bugs, not the Little Bugs, Monitor product usage and Management of Lightweight Pigs in Your Herd.