Although the quantity of contamination can often be harmless, it is still a contamination, which bothers consumers. Some reasons that technologies fail is when a “risk-free” (any new technology has its share of risks), hiding negatives about the product (instead, offer problems and what is being done to correct it), providing no choice, and bashing of competition. Biotechnology needs to have limits, needs to be adapted slowly (not rushed), and it needs to be proven safe.