Brand identity can help garner customer loyalty, but also has an economic impact through increased revenue and market shares, and decreased price sensitivity. A clear image around a product helps to create a brand. Canadian Pork can become a brand for global and domestic consumers. The chicken and beef industries have managed to create brands of their own: chicken through superior air-chilled products, and beef through premium graded beef. Pork can become branded through a grading system, and features like colour and marbling. Branding marbling as a better tasting product with naturally occurring fat can make it a premium product, but having premium lean products as well could be achieved through a two-tier classification system.