Profitability indicators can be used to monitor production, financial, or business relationship performance. The Ontario Data Analysis Project (ODAP) is an ongoing benchmarking project. It compares financial and production performance, and often uses the top 50% of producers as a comparison point. Although the ODAP is a large-scale project, benchmarking can be done on a smaller scale using only a few producers and several variables. When starting with benchmarking, consistency and simplicity are important.