The Pork Niche Market Working Group offers support to producers in niche markets, and helps explain the challenges and opportunities of the niche market. A business that goes into a niche market has to consider more than just producing the pork. Some of the other considerations include processing, customers, transportation, inventories, finances, consistent supply, personnel, and business partners. Many attempts at the niche market fail, but two successful businesses are Niman Ranch and Eden Farms. Niman Ranch focuses on animal welfare and their story, while Eden Farms focuses on quality and using Berkshire hogs. Future possibilities for niche markets include heritage breeds, bedded farrowing pens, hogs on specialty diets, local or organic products, and value-chains.