Willowgrove Hill produces Omega-3 enriched hogs to provide more nutritious options to consumers. They are the only pork product that is a functional food – a food with disease prevention or health promoting properties. Their ultimate objectives are to make their product desirable, sustainable, superior, and scalable. Willowgrove Hill enriches their pork with EPA and DHA omega-3s and Selnium through the swine feed, and the diets are also antibiotic free. The marketing and pricing turned into the most challenging aspect of putting a new product on the market. Some of the keys to marketing the product were to listen to experts, become credible, marketing to the right area (demographic), and make contacts. Later issues around packaging, processing, using Federal kill plants, POS issues, and further pricing issues also had to be tackled.