{"id":17338,"date":"2011-03-30T16:13:32","date_gmt":"2011-03-30T22:13:32","guid":{"rendered":"http:\/\/prairieswine.com\/rsc\/?p=17338"},"modified":"2014-09-12T15:34:03","modified_gmt":"2014-09-12T21:34:03","slug":"branding-canadian-pork-defining-consumer-wants","status":"publish","type":"post","link":"http:\/\/prairieswine.com\/rsc\/branding-canadian-pork-defining-consumer-wants\/","title":{"rendered":"Branding Canadian Pork &#8211; Defining Consumer Wants"},"content":{"rendered":"<p>Brand identity can help garner customer loyalty, but also has an economic impact through increased revenue and market shares, and decreased price sensitivity. A clear image around a product helps to create a brand. Canadian Pork can become a brand for global and domestic consumers. The chicken and beef industries have managed to create brands of their own: chicken through superior air-chilled products, and beef through premium graded beef. Pork can become branded through a grading system, and features like colour and marbling. Branding marbling as a better tasting product with naturally occurring fat can make it a premium product, but having premium lean products as well could be achieved through a two-tier classification system.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brand identity can help garner customer loyalty, but also has an economic impact through increased revenue and market shares, and decreased price sensitivity. A clear image around a product helps to create a brand. Canadian Pork can become a brand for global and domestic consumers. The chicken and beef industries have managed to create brands [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,2102,19],"tags":[27275],"class_list":["post-17338","post","type-post","status-publish","format-standard","hentry","category-economics","category-meat-quality","category-pork-insight-articles","tag-london-swine-conference"],"_links":{"self":[{"href":"http:\/\/prairieswine.com\/rsc\/wp-json\/wp\/v2\/posts\/17338","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/prairieswine.com\/rsc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/prairieswine.com\/rsc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/prairieswine.com\/rsc\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/prairieswine.com\/rsc\/wp-json\/wp\/v2\/comments?post=17338"}],"version-history":[{"count":1,"href":"http:\/\/prairieswine.com\/rsc\/wp-json\/wp\/v2\/posts\/17338\/revisions"}],"predecessor-version":[{"id":17340,"href":"http:\/\/prairieswine.com\/rsc\/wp-json\/wp\/v2\/posts\/17338\/revisions\/17340"}],"wp:attachment":[{"href":"http:\/\/prairieswine.com\/rsc\/wp-json\/wp\/v2\/media?parent=17338"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/prairieswine.com\/rsc\/wp-json\/wp\/v2\/categories?post=17338"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/prairieswine.com\/rsc\/wp-json\/wp\/v2\/tags?post=17338"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}