Canada is the single most vulnerable pigmeat country in the world because it is so
\nheavily dependent on exports, particularly to the U.S., says Andrew Cookson, the
\nmanaging director of Europe-based GIRA Consultancy & Research who recently spoke
\nat the annual general meeting of Alberta Pork.
\nRather than continuing to rely on one segment of a volatile world market, Cookson
\nrecommends that the Canadian pork industry recognize opportunities to enter growing
\nmarkets, enhance farmer\/processor relationships, become more cost competitive and
\nexport more pig meat than live pigs. As progress is being made in those areas, Cookson
\nrecommends the industry focus on differentiating Canada’s pork product. Cookson recommends a three-step process for managing risk in today’s market. The first
\nstep is to ensure lowest-cost competitiveness. “You have no choice but to maximize all
\nmeasures to improve farm productivity and efficiency,” he says.
\nThe second step is to optimize the current situation. On the production front, this means
\nfinishing and slaughtering more pigs in Canada, says Cookson. On the marketing front, it
\nmeans diversifying the Canadian pork industry’s customer base. Finally, the third step is to differentiate Canadian pork, especially against its U.S.
\ncounterpart. Right now there is very little to differentiate Canadian pork from U.S. pork,
\nsays Cookson. This is not helped by the fact that Canadian pork is priced based on the
\nU.S. market so consumers tend to buy on price rather than product identity.<\/p>\n","protected":false},"excerpt":{"rendered":"
Canada is the single most vulnerable pigmeat country in the world because it is so heavily dependent on exports, particularly to the U.S., says Andrew Cookson, the managing director of Europe-based GIRA Consultancy & Research who recently spoke at the annual general meeting of Alberta Pork. Rather than continuing to rely on one segment of […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[930],"tags":[8882,1784,7830,10033,18311,3814,189,6784,190,6924,6925,23694,16141,286,25122,527,124,20007,2236,6492,10858,2394,94,18204,12692,14784,15459,14,33,1324,2608,17743,27282,2365,14980,76,20911,4874,6053],"class_list":["post-4612","post","type-post","status-publish","format-standard","hentry","category-production","tag-al","tag-alberta","tag-alberta-pork","tag-arc","tag-canadian-pork","tag-competitive","tag-consumer","tag-cos","tag-cost","tag-different","tag-differentiating","tag-dir","tag-director","tag-dust","tag-eet","tag-efficiency","tag-finishing","tag-gh","tag-global","tag-help","tag-mark","tag-marketing","tag-meat","tag-more-pig","tag-more-pigs","tag-ness","tag-ped","tag-pig","tag-pigs","tag-pork","tag-pork-industry","tag-prod","tag-production","tag-risk","tag-search","tag-slaughter","tag-t","tag-tan","tag-use"],"_links":{"self":[{"href":"http:\/\/prairieswine.com\/rsc\/wp-json\/wp\/v2\/posts\/4612","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/prairieswine.com\/rsc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/prairieswine.com\/rsc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/prairieswine.com\/rsc\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/prairieswine.com\/rsc\/wp-json\/wp\/v2\/comments?post=4612"}],"version-history":[{"count":0,"href":"http:\/\/prairieswine.com\/rsc\/wp-json\/wp\/v2\/posts\/4612\/revisions"}],"wp:attachment":[{"href":"http:\/\/prairieswine.com\/rsc\/wp-json\/wp\/v2\/media?parent=4612"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/prairieswine.com\/rsc\/wp-json\/wp\/v2\/categories?post=4612"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/prairieswine.com\/rsc\/wp-json\/wp\/v2\/tags?post=4612"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}