{"id":4658,"date":"2009-01-01T01:01:01","date_gmt":"2009-01-01T01:01:01","guid":{"rendered":"http:\/\/export.maxmaziy.php.nixsolutions.com\/?p=4658"},"modified":"2009-01-01T01:01:01","modified_gmt":"2009-01-01T01:01:01","slug":"cool-vs-choose-canadian-program","status":"publish","type":"post","link":"http:\/\/prairieswine.com\/rsc\/cool-vs-choose-canadian-program\/","title":{"rendered":"COOL vs. Choose Canadian Program"},"content":{"rendered":"<p>In 2008 the Canadian pork industry\u2019s Pork Marketing Canada (PMC) group<br \/>\nlaunched the Choose Canadian program. PMC, which administers the Choose<br \/>\nCanadian Program, is a strategic alliance of pork organizations across<br \/>\nCanada set up to streamline consumer marketing efforts. The launch of the<br \/>\nChoose Canadian program was an action driven by an unprecedented crisis in<br \/>\nthe Canadian pork industry, one that was replicated to varying degrees in pork<br \/>\nindustries around the world. This presentation recaps the crisis that drove the need for the Choose<br \/>\nCanadian program, the rationale and structural approach of PMC, the logic<br \/>\nand details of the Choose Canadian effort, the results of the program to date,<br \/>\nwhat\u2019s coming for market research and plans for the future.  While the initial goal of this program was to stop the bleeding, the longer term<br \/>\ngoal is to grow the business by identifying and developing opportunities.<br \/>\nPartnerships will be key in this and the fact that pork organizations are<br \/>\nworking together to streamline and enhance their efforts is a major factor in<br \/>\nsuccess.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In 2008 the Canadian pork industry\u2019s Pork Marketing Canada (PMC) group launched the Choose Canadian program. PMC, which administers the Choose Canadian Program, is a strategic alliance of pork organizations across Canada set up to streamline consumer marketing efforts. The launch of the Choose Canadian program was an action driven by an unprecedented crisis in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[930],"tags":[8882,10033,18311,189,5599,286,9846,10858,2394,14784,24321,7427,16262,1324,2608,13414,14980,7428,7429,20911,7430,2481],"class_list":["post-4658","post","type-post","status-publish","format-standard","hentry","category-production","tag-al","tag-arc","tag-canadian-pork","tag-consumer","tag-cooperation","tag-dust","tag-lee","tag-mark","tag-marketing","tag-ness","tag-partners","tag-partnerships","tag-pl","tag-pork","tag-pork-industry","tag-pork-marketing-canada","tag-search","tag-specialization","tag-stop-the-bleeding","tag-t","tag-value-chain","tag-work"],"_links":{"self":[{"href":"http:\/\/prairieswine.com\/rsc\/wp-json\/wp\/v2\/posts\/4658","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/prairieswine.com\/rsc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/prairieswine.com\/rsc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/prairieswine.com\/rsc\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/prairieswine.com\/rsc\/wp-json\/wp\/v2\/comments?post=4658"}],"version-history":[{"count":0,"href":"http:\/\/prairieswine.com\/rsc\/wp-json\/wp\/v2\/posts\/4658\/revisions"}],"wp:attachment":[{"href":"http:\/\/prairieswine.com\/rsc\/wp-json\/wp\/v2\/media?parent=4658"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/prairieswine.com\/rsc\/wp-json\/wp\/v2\/categories?post=4658"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/prairieswine.com\/rsc\/wp-json\/wp\/v2\/tags?post=4658"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}