RELIABILITY

The accuracy of our research results and reputation of our knowledge are why we exist. There is no single more important aspect of our business than this.

RESPONSIBILITY

To the Canadian public, our scientific societies, and our funding agencies.

REPUTATION

This includes our ‘Brand’ but is greater than that. Without a Reputation as a trusted resource we are but a company without customers.

RESPECT

Our co-workers, partners and clients deserve our respect. These relationships are strengthened when transparency, honesty and accountability are practiced by all.