In order to increase pork sales, the choices of the consumer should be considered and products made available for specific needs. With the rise of obesity, high blood pressure, and related diseases, Canadians are making more health conscious choices. They are more likely to choose products that can be incorporated into a balanced diet. This can include products that are low sodium, low fat, and reduced calories. Canadians are also time constrained, so meals that are quick and easy to prepare are the preferred choice. Products including simple recipes or that are co-marketed with products to make a meal could be popular with this group of consumers. Food of conscious, like organic or natural products, are chosen because they are perceived to be higher quality, and with improved nutritional benefit and animal welfare. Many consumers are willing to pay more for food that has a third party food safety certification, and some prefer products that are traceable. Finally, environmental concerns can be addressed by using recyclable material, offering locally grown products, or showing the carbon footprint of a product. By offering a variety of products, consumers will be more likely to include pork into their daily diet.