Willowgrove Hill is a farrow to finish facility that changed to niche marketing in 2006 after repopulating, changing genetics, changing to a closed 3 site loop, and enhancing biosecurity. Their products are omega 3 and selenium enriched, and raised without antibiotics. Marketing began with designing a website, developing pricing, and making contacts to sell the products. After starting in a small butcher shop, Willowgrove Hill was able to sell to an executive chef, then at a trade show, and then grocers. Point of Sale packaging and labeling had to be developed, and new pricing decided on. Other challenges occurred finding processors, and using federal kill plants. Overall, niche marketing takes a lot of work, contacts, marketing, and passion.