Public concern for animal welfare in agriculture has been increasing, and producers should be aware of which practices the public is likely to scrutinize and how to respond. Animal suffering and the ability of animals to express natural behaviours are two issues that are a concern in public surveys. Some of the commonly targeted practices are housing that restricts movement and natural behaviour, painful procedures without pain control, abusive or rough handling, euthanasia, and failing to treat animals as sentient beings. Producers should be familiar with animal cruelty regulations and the code of practice in case their practice comes under question. As well, staff training and animal welfare incidents should be documented. Finally, communication to the public and calm, reasoned responses can help to mitigate negative public or media attention.