Publication Date: March 30, 2011
Reference: London Swine Conference, 2011
Country: Canada
Summary:
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Quality Meat Packers has established 4 unique brands that are able to remain competitive in the market. Walking Tree Pork sells fresh pork in Japan, and uses purity and strict food safety as a selling point. The 2nd and 3rd brands are sold at Loblaws: one is Free From pork and the other Nature’s Own. Free From avoids antibiotics and animal products in their feed, and Nature’s Own is processed meats that use pork from the Free From system. Lastly, Legacy Fresh Pork provides quality, seasoned, ready to cook products.