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Prairie Swine Centre is an affiliate of the University of Saskatchewan
Prairie Swine Centre is grateful for the assistance of the George Morris Centre in developing the economics portion of Pork Insight.
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When the Headline is YOU
Posted in: Pork Insight Articles by student on July 17, 2018
Author: Jeff Ansell
Reference: Banff Pork Seminar Proceedings 2018
Summary:
Knowing how to properly answer difficult questions can pose a challenge to even the most skillful of speakers. Jeff Ansell is a communications expert who has a proven process to successfully manage media encounters. His process includes:
- Creating compelling messages
- Responding to difficult questions
- and how to frame negative news