Aversive handling procedures regularly affect animal production in a negative way, whether it is through decreased gains, decreased milk production, increased presence of illness, etc. Good handling equipment aids in good production, but stockman attitude towards animals is equally essential. In the past, animal handling, transport, and stunning methods have been successfully transferred to the industry. However, there must be careful attention to detail when constructing new equipment in order to improve animal welfare. Construction of new equipment should be based on the scientific specifications rather than cost benefits to the contractor or producer, and construction should be supervised by the scientist when possible to ensure it is being carried out properly. Scientists who come up with ideas for new technologies must be able to communicate their ideas in a clear and concise manner to the industry and public, using layman’s terms and avoiding scientific jargon. Communication is best carried out through speaking at conferences and public events, through websites, and through publishing of research in magazines and scientific journals. Consultation with producers on how to implement new procedures and technology should be readily available. In order to maintain excellent stockmanship and animal handling, it is essential to have the appropriate number of staff for the workload at hand. Financial penalties could then be implemented relating to the number of injuries animals have, or the drop in production an operation may have compared to the industry average. Speed should not be rewarded when it comes to the handling and processing of animals. Provision of economic benefits relating to improvements in animal productivity and reduction in injuries would provide more incentive for the industry to adopt welfare friendly methods of production. Implementing standards such as scoring systems to compare animal handling techniques to set welfare standards would benefit producers as well. For example, paying attention to the number of animal vocalizations at slaughter would give the processor an idea of where to improve their methods, since vocalizations are often related to aversive events such as bad handling, equipment problems, bad flooring, etc. Welfare legislations and requirements that are specified by large customers (such as restaurants and supermarkets) provide powerful motivation and economic incentive to the industry to use behavioral methods of production. Such customers keep up frequent audits in which they regularly score their supplier’s operations and set standards. If a supplier fails an audit, they are suspended from the supplier list, or removed from the list altogether. Overall, scientists need to take more initiative to get their research results adopted by the industry.