Increasing advertising and providing different labeling may be able to help increase pork sales in Canada. Advertising seems to have been underfunded for the last several years, especially for generic brands. As well, advertising and labeling food safety systems could help reduce negative public opinion after the 2008 Maple Leaf listeria outbreak, and the swine flu. Redesigned labels could included information about traditionally raised pigs, and country of origin. However, the consumer should be informed of the meaning behind newly created symbols used to represent these. Further analysis should be conducted to study the effect of different labeling techniques on certain demographics.