This study attempted to find a relationship between the consistency that a cow enters a one of two sides of a milking parlour with her behaviour in a novel environment and her ability to attain fed in a competitive situation. Two groups of twelve cows were chosen from a group of 70. Cows that demonstrated a preference for entering only one side of the parlour were classified as high consistency (HC) cows and entered in the preferred way, on average, 91% of the time. Cows that did not show a strong preference for either entry entered one side 60% of the time and were classified as low consistency cows (LC). For fifteen-minute period after milking, a cow was housed in a new empty pen and her behaviour was observed. Immediately after that set of observations, another cow was introduced to the pen and feed was provided in the bucket. The behaviour of the cow was recorded for 15 minutes or until the two cows stopped feeding or interacting with one another. When HC cows were introduced to the empty pen, they stood motionless longer than LC cows. However, HC and LC cows showed similar amounts of exploratory behaviours (time spent sniffing the pen, number of steps taken, number of vocalizations) when moved into the pen. The authors interpreted the difference in activity as indicating that HC cows were more fearful of the new environment. When a new cow and feed was introduced to the pen the HC cows were began to eat the food sooner and maintained control of the bucket longer than LC cows. HC cows were involved in more aggressive interactions and tended to push the other cow more than LC cows. During the feed competition test, the HC cows stood inactive longer than the LC cows. All cows likely develop some sort of a routine. There is, however, a difference in the social strategies between cows with strong and weak preferences. Those cows that are able to demonstrate a preference may be more capable of successfully executing their social strategy.