Publication Date: June 9, 2013
Reference: Advances in Pork Production, Volume 24, 2013
Country: Canada
Summary:
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Traditional media is no longer the most effective way of advertising as new technology displaces it, and it is time to consider using these new technologies to benefit the pork industry. Social media is fast growing, and the most efficient way to reach consumers. Social media can be a valuable tool to get messages about the pork industry to the general public, and consistency, discretion, and engagement can help create a positive experience.