With growing concerns for animal welfare, and the rapid spread of news through social media and other online sources videos and images of poor animal handling can spread quickly. Sometimes these videos or images are taken out of context, or misunderstood – such as the castration process. When videos involving animal welfare are viewed, it can have a negative impact on the entire industry as the event is likely not going to be perceived as an isolated incident. The workshop intends to help set up the proper responses if producers are contacted about such a video. Whenever a video or image with questionable content appears it is important to form a response, think who should be informed of the video, and how to get a response message out. Having a plan in place can help quickly clear up public misconceptions, and avoid industry-wide backlash.