Pork is eaten throughout Europe, and while there is variety in the preferred processed product fresh cut preference is similar. Consumers can be segmented by how often they eat pork, and the variety of pork products they are willing to try. By knowing the consumer segments, marketing strategies can be developed including high quality or free-range pork. Organic pork consumers also have different reasons to choose those product, with concern for environmental issues and animal welfare making up the largest faction. Finally, healthy choices are especially important to Northern Europeans, and pork could be marketed as a healthy, low-sodium, low-fat choice.