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Prairie Swine Centre is an affiliate of the University of Saskatchewan
Prairie Swine Centre is grateful for the assistance of the George Morris Centre in developing the economics portion of Pork Insight.
Financial support for the Enterprise Model Project and Pork Insight has been provided by:
It’s The Brand Folks!
Posted in: Pork Insight Articles, Production by student on June 19, 2018
Author: Harry Siemens
Publication: Prairie Hog Country, June/July 2018
Summary: Verified Canadian Pork is the brand that focuses the many things that producers do, including the Canadian Quality Assurance Program. This brand has aided in selling pork to markets such as Japan. Traceability, which is mandatory within Canada, is one of the key components to the successful brand. Another component aiding in the development of verified Canadian pork is that it is developed hormone free. These aspects have helped to increase the acceptability from consumers, such as the Japanese, who are unable to be self-reliant. This creates a lucrative opportunity for the export of pork.