Canada’s pork industry relies heavily on exporting, so the rise of the Canadian dollar, rise of feed costs, increased global production, and lack of competiveness by processors has had a large impact on the industry. Niche markets offer an opportunity to increase consumer demand. These markets can include pork that is local, free range, antibiotic free, natural, naturally raised, organic, or breed specific. DuBreton’s genetic division, Genetiporc, is a leader in herd health, and integrates research and development and company benefits into the vertical chain. DuBreton also utilizes programs to produce organic or natural pork to cater to niche markets.