Farm & Food Care was created to provide advocacy and intelligence, industry programs and outreach, and public trust and outreach. Surveys show Canadians generally do not know about farming practices, but that they are interested in the topic and have a positive view of farmers. Farm & Food Care is working to provide information about farming to the public, and clear up any misconceptions. Some of the ways Farm & Food Care is doing this include “Faces of Farming” (a calendar featuring farmers), farm tours, virtual farm tours for those who can’t access real farms, the publication “The Real Dirt on Farming”, and social media presence and promotions. By becoming part of the community again, agriculture can move forward in unison with the public.