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Public attitudes predict community behaviours relevant to the pork industry
Posted in: Pork Insight Articles by admin on May 9, 2017
The results of this study show that community attitudes strongly predict engagement in community behaviours related to opposition of the livestock industry, and to a lesser extent, to consumer behaviours such as pork consumption. Approximately 15% of the sample was identified as opinion leaders, who tended to eat less pork, held less positive attitudes towards the industry and engaged in many more community behaviours. While these data may be somewhat more representative of the views of older, more educated Australians, they do suggest that future research is needed to advance understanding of opinion leaders and ways of engaging them in dialogue about pork production.
Public attitudes predict community behaviours relevant to the pork industry