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Title:
Quality in the eyes of consumers with different beliefs about pork production
Author(s): L. Ma, E. Goddard, H. Bruce, G. Plastow, S. Moore and J. Janz
Publication Date: June 5, 2012
Reference: Advances in Pork Production, Volume 23. 2012.
Country: Canada

Summary:

The abstract for a study on consumer preference, using online and in person surveys. Those who viewed traditionally raised pork as safer and healthier generally preferred industry labeling, and those who did not preferred government certification. General food quality, appearance, and food safety data was also collected.

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