Payback for animal welfare does not exist. People will refuse to eat pork if they feel the pigs were treated inhumanely, yet they will not pay more if they know they were treated right. Because of the recent food scares (such as foot & mouth and BSE), food safety is on par with price for consumers. Food safety development has been bringing confidence back up. Pollution constraints are a leading factor when it comes to cease of production among companies. Three factors primarily influence whether the consumer decides to purchase that product or not. This includes food safety (genetic modification is worrisome to many), perceived food quality (many think that current farming practices are reducing the taste of food), and pollution (too many people blame farmers). In Europe the government has even been putting a constraint on animal density in a given area. Farmers in Britain have to begin farming in what they call a