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Title:
What influences Canadian demand for fresh and processed pork products?
Author(s): Y. Dai and E. Goddard
Publication Date: May 8, 2011
Reference: Advances in Pork Production, Volume 22. 2011.
Country: Canada

Summary:

The abstract of a study looking at the effect of advertising on Canadians pork purchasing decisions. Fresh, processed, name brand, and generic products were included in the analysis.

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