On June 5, 2008, the provincial government unveiled the long-term strategy and announced an investment of $356 million to stabilize and strengthen Alberta’s livestock industry through the transition toward a new competitive model. This strategy also unveiled mandatory traceability and the development of a new Alberta Livestock and Meat Agency (ALMA). Recognizing that producers are aware of the need to target a product that consumers are prepared to pay a fair price for, open access to these markets and consumers is essential. Production and processing are dependent not only on access to affordable feed grain; regulatory requirements; labor costs and availability; technology adoption and management expertise, but also on investment dollars. ALMA has recognized the need to attract investment into Alberta, particularly from end-users overseas who may have an interest in further integrating their supply chain with a Canadian supply capability. ALMA is still very much in the organization-building stage. We are anticipating full incorporation by January 2009 and to be operational as an independent entity by April 1, 2009. In preparation, we have been in discussion with industry to further align marketing, supply chain and research strategies. Programs for supply chain development, including automation and product development, should be ready to roll out with the new fiscal year.