The switch from local to international pork markets has resulted in the need for a transition to a global target market. Importers require safe, high quality products. The pork industry needs to go vertical in order for this to happen (that is, it must be involved in all stages of meat production). This will help reach consumers, fulfill their needs, capture opportunities, and overcome challenges. PigCHAMP has performed a survey in Europe to grasp producers’ feelings about the future and their main concerns. Producers appear to be optimistic about pig performance, and even more so about reproductive performance! These reflect their confidence in themselves and the products that they use (such as genetics, medications, feeds, etc.). 93% of producers plan to continue pig farming for the next 10 years. Nearly two thirds of the farmers are thinking about farm improvements or expansion within the next 5 years. 7% classified business success as a problem and 93% considered environment to be the main risk for business.