The role of one farmer has become more and more important in the past 25 years, and the importance will only continue to grow. Three principle forces that drive these changes are economics, consumer demands, and public expectations. As a producer, economically we must focus on cost saving measures, such as properly adjusted water nipples and controlling wastes of feed, medication, and energy. We must also respond quickly to packer grids and feed costs. Consumers today are demanding a safe product with great eating quality, consistency, and predictability. Quality assurance programs are ensuring producers are outputting the best product they can. Public expectations show concern on environmental quality, water utilization, and waste management. We must demonstrate safe practice.