The market for pork has led to a variety of products available in food stores to satisfy consumers. Export to Asian countries is very important to Canadian markets, as is producing a carcass that is economically valuable and usable by packers. Pigs produced can be made to target a differentiated market. Genetics, nutrition, slaughter and pre-slaughter conditions can help to manipulate the product to give the packers what they desire. Genetics provides some tools to fulfill different requirements. Some breeds have certain characteristics that are genetically available from the get-go, and through good selection these traits can be enhanced. PIC is one of many companies that offer a wide range of products for domestic or export targets.